Pours For Positive
In partnership with the Louder Than Digital team, Positive Legacy recently launched Pours For Positive: a new grassroots campaign in collaboration with craft beverage producers to raise funds for local environmental and humanitarian projects. The program is intended to promote awareness and charitable giving through community, and serve as a reminder that every party can have an impact.
The first Pours For Positive partner, Asheville-based One World Brewing Company, is currently pouring its newest beer, the Legacy Lager, with a dollar from each pour being donated to Positive Legacy for the duration of its availability. The Legacy Lager is available at both One World taproom locations. In April, the brewery hosted a series of cross-promotional Positive Legacy live performances, culminating in a Day of Service where 30 volunteers joined up with Asheville GreenWorks to tend to the community's precious waterways. Click here for more information and photos from the Day of Service.
“We’ve done benefit shows in the past, but for us as music lovers who have been to events where we also got involved in environmental cleanups and community outreach, we wanted to continue to reciprocate and give back through music,” says One World Brewing co-owner Lisa Schutz. “We’re excited to work with Positive Legacy because, like us, they understand that the really cool, positive experiences you have with beer and music are rewarding, but as good as those experiences make you feel, you always feel better if you’re also doing something to give back to the community and the planet.”
“By integrating philanthropy and music, we’re trying to raise awareness that people can do their favorite things, like going to see live music, and simultaneously do something good for their community,” explains Christine Campbell, Executive Director of Positive Legacy. “As the first Pours for Positive partner, One World fits the values and culture of Positive Legacy perfectly, and we hope this collaboration will serve as a model for future partnerships with craft makers, musicians, and venues."
We expect the Pours For Positive initiative to become a model for future partnerships which will be announced in the coming months. Stay tuned!