REVERB is a 501(c)(3) non-profit organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. REVERB creates and executes comprehensive, custom programs to green the tour itself while engaging concertgoers to take action for the environment.
We take a positive “work-with” approach and believe that being green is not all or nothing; many people doing some things will have more impact than a few people doing everything. All of us can be active participants in protecting the environment and creating real, large-scale, and measurable change.
In addition to our greening work with artists, REVERB also works to move forward the sustainable practices of music industry leaders, including venues, record labels, and radio stations.